The South-East Asia IP SME Helpdesk supports small and medium sized enterprises in the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
* The Single Market Programme countries are currently all EU member states plus Norway, Iceland, Liechtenstein, Turkey, Ukraine, Macedonia and Montenegro.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Send us your enquiry and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: expert@sea-iphelpdesk.eu
Phone numbers:
Europe (Belgium): +32 2 663 30 46
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Latest news
IPOPHL weaves partnerships with NCCA, PTRI to promote IP in fashion
The Intellectual Property Office of the Philippines (IPOPHL), through its Documentation, Information and Technology Transfer Bureau (DITTB), is working with leading textile and culture agencies to promote the contributions of women in fashion in celebration of National IP Month (NIPM) this April.

Apple Music – Red bull and Red Dragon.
This week in the news, Apple Music’s trade mark application on hold and Red Dragon found confusingly similar to Red Bull.

Unitary Patent: “opt-out” and the sunrise period.
This month, we focus on the Unitary Patent and the “opt-out”.
IPOPHL reveals draft site-blocking rules to fight huge revenue, job losses from piracy
The Intellectual Property Office of the Philippines (IPOPHL) has revealed that it recently completed the draft rules on voluntary site-blocking together with local internet service providers (ISPs)...
Patents need to be properly drafted
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WIPO recorded the highest number of PCT filings: Latin America saw a minor growth
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The director-general of Myanmar’s Intellectual Property Department (IPD) has written a newspaper article stating that the country’s trademark registration will come into full effect with the “grand opening” of the IPD on April 26, 2023.
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Innovation Talent Platform: Point of Entry into the Opportunities Within the European Innovation Ecosystem
The new Innovation Talent Platform under the New European Innovation Agenda has recently been launched. This Platform will assist European companies, particularly start-ups, in attracting talent from outside the European Union (EU), opening new employment opportunities for EU citizens.

Tech leaders are calling for a pause on AI – Toblerone could lose its iconic Swiss mountain logo
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