The South-East Asia IP SME Helpdesk supports European Union (EU) and COSME small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Leave your question in the webform, contact us by phone or by e-mail and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: question@southeastasia-iprhelpdesk.eu
Phone numbers:
Europe (Belgium): +32 2 663 30 51
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
News Listing

Rolex case. Sonos-Google
Recent case law from the General Court and updates from Sonos – Google patent dispute.
Applications Are Now Open for WIPO Global Awards 2023
The annual WIPO Global Awads competition is now open to self-nominations from candidates in all countries and business sectors.
e-shape Capacity Building: Joint Training Session on Commercialisation of Intellectual Property
Joining forces with e-shape IP and Innovation Office (Evenflow) and EARSC, the European IP Helpdesk team organized an IP training session on „Intellectual Property Commercialisation and Licensing”.
EPO Launches: Hydrogen Patents for A Clean Energy Future
European Patent Office (EPO) and the International Energy Agency (IEA) have recently published a joint study analysing the innovation along hydrogen value chains.
Ambassador of the Month: Emilie Marcelet
Each month we introduce you to a member of our Ambassador team. The ambassador of this month is Emilie Marcelet from Hauts de France Innovation Development, who has been part of the team since 2013.
Call for Applications: Ideas Powered for Business SME Fund 2023
European Union Intellectual Property Office (EUIPO) has recently announced that the call for applications to the SME Fund 2023 will be open from 23 January to 8 December 2023.

Adidas – Thom Browne. Trade mark registration of a person’s face.
Adidas loses trial over three-stripes trade mark. Decision from the EUIPO Examination Division.

Puma vs Puma case – Streaming password sharing
Recent case law from the General Court. The UKIPO guidelines on password sharing of online streaming services.
EISMEA and EPO Join Forces to Support Key Technologies
The European Patent Office (EPO) and the European Innovation Council and SMEs Executive Agency (EISMEA) have signed a letter of intent to ensure the right support for key technologies.
Just Published: Joint Report on EU Enforcement of Intellectual Property Rights
The European Union Intellectual Property Office (EUIPO) and Directorate-General for Taxation and Customs Union (DG TAXUD) jointly published a factual document “EU enforcement of intellectual property rights: Results at the EU border and in the EU internal market, 2021”.