The South-East Asia IP SME Helpdesk supports small and medium sized enterprises in the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
* The Single Market Programme countries are currently all EU member states plus Norway, Iceland, Liechtenstein, Turkey, Ukraine, North Macedonia, Kosovo and Bosnia and Herzegovina.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Send us your enquiry and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: expertsea-iphelpdesk [dot] eu (expert[at]sea-iphelpdesk[dot]eu)
Phone numbers:
Europe (Belgium): +32 2 663 30 46
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
SEA insights
The South-East Asia IP SME Helpdesk team welcomes you to its blog, in which you will find updated information concerning Intellectual Property Rights in this region, as well as other interesting information.

IP landscape in Europe: make use of the self-learning materials of the IP Helpdesk and Your Europe website
It is essential that SMEs consider protecting their creations through intellectual property and efficiently manage these assets to reap the most from their investment in Europe.

Intellectual Property in the digital age
Rapid digital transformation, as well as forthcoming innovation of the digital economy, has brought new challenges and opportunities for businesses, legislators, and consumers in the Intellectual Property (IP) sector.

Intellectual Property (IP) tips for the pharmaceutical market in South-East Asia (SEA) - Part 2
The SEA pharmaceutical market presents both opportunities and challenges that require SMEs to have a solid IP strategy to ensure their business’ upswing.
Upcoming events
Latin America - Webinar - How to internationally protect your trade mark through the Madrid system?
- Live streaming available
EU - Webinar: IP and Artificial Intelligence - Advanced
- Live streaming available
Plant Variety
- Live streaming available
EU - Webinar: Addressing IP impact and innovation in EU projects
- Live streaming available
Latest News
IPOPHL set to hit P1B in gross earnings for 2023
The Intellectual Property Office of the Philippines (IPOPHL) said it will likely hit P1 billion in gross earnings from intellectual property (IP) fillings and other fees this year
SG Court of Appeal allows registration of prosecco as GI
To implement Article 110(1a) of the IP Law amended in 2022, from January 01, 2024, all trademark applications that have not been accepted in formality will be publicized immediately after being received on the WIPO Publish database.
IP Crime in Vietnam: When an Infringement of Trademark or Geographical Indication May Become a Crime
Vietnam identified some acts of infringement of copyright (authors’ rights), neighboring rights (related rights), and a number of acts of infringement of industrial property rights are IP crime.
Notice on the publication of information of trademark applications
To implement Article 110(1a) of the IP Law amended in 2022, from January 01, 2024, all trademark applications that have not been accepted in formality will be publicized immediately after being received on the WIPO Publish database.