The South-East Asia IP SME Helpdesk supports small and medium sized enterprises in the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
* The Single Market Programme countries are currently all EU member states plus Norway, Iceland, Liechtenstein, Turkey, Ukraine, North Macedonia, Kosovo and Bosnia and Herzegovina.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Send us your enquiry and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: expertsea-iphelpdesk [dot] eu (expert[at]sea-iphelpdesk[dot]eu)
Phone numbers:
Europe (Belgium): +32 2 663 30 46
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
SEA insights
The South-East Asia IP SME Helpdesk team welcomes you to its blog, in which you will find updated information concerning Intellectual Property Rights in this region, as well as other interesting information.

Changing perspective: why you should never underestimate trade secrets’ power
If you heard about a threat that had already caused a loss of EUR 60 billion in economic growth and almost 289 000 jobs in Europe alone

Supply Chain Relocation and Intellectual Property Protection after COVID-19: Why Vietnam and What to Watch Out For?
The global economy has recently witnessed unprecedented blows due to the US–China trade war and COVID-19.

IP exploitation strategy in South-East Asia
In these changing times, we all need to find the time to prepare for the future and draft our strategy for success.
Latest News
IPOPHL set to hit P1B in gross earnings for 2023
The Intellectual Property Office of the Philippines (IPOPHL) said it will likely hit P1 billion in gross earnings from intellectual property (IP) fillings and other fees this year
SG Court of Appeal allows registration of prosecco as GI
To implement Article 110(1a) of the IP Law amended in 2022, from January 01, 2024, all trademark applications that have not been accepted in formality will be publicized immediately after being received on the WIPO Publish database.
IP Crime in Vietnam: When an Infringement of Trademark or Geographical Indication May Become a Crime
Vietnam identified some acts of infringement of copyright (authors’ rights), neighboring rights (related rights), and a number of acts of infringement of industrial property rights are IP crime.
Notice on the publication of information of trademark applications
To implement Article 110(1a) of the IP Law amended in 2022, from January 01, 2024, all trademark applications that have not been accepted in formality will be publicized immediately after being received on the WIPO Publish database.