The South-East Asia IP SME Helpdesk supports small and medium sized enterprises in the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
* The Single Market Programme countries are currently all EU member states plus Norway, Iceland, Liechtenstein, Turkey, Ukraine, Macedonia and Montenegro.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Send us your enquiry and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: expert@sea-iphelpdesk.eu
Phone numbers:
Europe (Belgium): +32 2 663 30 46
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Upcoming events
Clean Energy Transition Partnership 2023
- Live streaming available
EU - Webinar: IP Management in ICT Projects
- Live streaming available
ITMA
- Italy
Innovat&Match Brokerage Event
- Bologna, Italy
- Live streaming available
Latest news

Trade mark news from Emmentaler and Maison Margiela
This week, a look at a recent decision from the General Court on the Emmentaler case, and a decision from the EUIPO’s BoA regarding Maison Margiela’s figurative trade mark application.
Unitary Patent System Enters Into Force Today: A Game Changer For Innovation in Europe
The entry into force of the Unitary Patent system today marks a historic step in the completion of the Internal Market and leads the way to a new era for the protection of innovations in Europe.

Enhancing China's Brand Landscape: Five Highlights of the Recently proposed Trademark Lawchanges to China's
On January 13, 2023, the China National Intellectual Property Administration ("CNIPA") published the Draft Revision of the China Trademark Law ("Draft Revision").

Paraguay deposits its accession to the Budapest Treaty
The Budapest Treaty will enter into force in Paraguay on August 5, 2023.

Bimbo vs BimboBike - Little Mermaid case
This week in the news, a famous bread company opposes a cycling trade mark application, and the Danish Supreme Court rules on the Little Mermaid case.
EPO Announces: 2023 Young Inventors Prize Finalists
The European Patent Office (EPO) has revealed three finalists for the 2023 Young Inventors Prize, shortly after the announcement of the European Inventor Award finalists.
Intellectual Property and E-Commerce in India (Part 1)
We will be posting shortly the second part of the series on practical measures and legal remedies available to protect your IP in the Indian E-commerce market.

All you need to know about Non-Disclosure Agreements (NDAs) in Brazil
NDAs are legally enforceable in Brazil and widely used for general business purposes whenever a party needs to disclose sensitive or confidential information to its counterpart before the performance of a business project, commercial transaction, collaboration, due diligence, or hiring employees.

SiKey SIA v. La Saint B.V. and U.S. Supreme Court rules Andy Warhol image infringed copyright.
This week in the news, a recent decision of the EUIPO Board of Appeal and Andy Warhol’s estate copyright infringement case

EC Publishes Report on Intellectual Property Rights in Third Countries: India Remains as Priority 2 Country
The Commission recently published its biennial Report on the “Protection and Enforcement of Intellectual Property Rights (IPR) in third countries”. The report states that India continues to be priority 2 country for the European Union (EU).