IP & Thematic Areas
In recent years, companies have been taking advantage of novel, innovative technologies like blockchain and Artificial Intelligence for conducting business, but also interacting with each other in new ways. This new reality creates a challenge for companies, too, as they have to decide how to protect their intellectual assets in a more globalised and dynamic world. It is now relatively easy to expand business abroad with the risk of having a trade mark or a technology stolen by a competitor. Therefore, preparation in advance is the key to success.
It is sometimes difficult to apply the traditional concepts of IP to new technologies, so how can you protect and successfully exploit new technologies, business processes and creations, when doing business?
Artificial Intelligence & Block Chain
Artificial intelligence (AI) has become one of the most important and potentially most revolutionary technological advancements of the 21st century, playing a major role in industries ranging from automated driving to language and speech recognition.
Similarly, blockchain technology is emerging as an important technology in sectors ranging from property and banking to food safety. It is also having an impact on the legal sector. For European SMEs wanting to secure intellectual property such as trade marks, copyrights and trade secrets, blockchain could be an extremely useful asset, especially in those jurisdictions where blockchain-based evidence is recognised in court.
AI & Blockchain
China IP Helpdesk
Artificial intelligence (AI) has become one of the most important and potentially revolutionary technological advancements of the 21st century, playing a major role in industries ranging from automated driving to language and speech recognition. China is one of the leading players in this field.
This guide addresses the IP issues often faced by SMEs engaged in Industry 4.0 walking you through how to safeguard your rights through registration and creation and implementation of contractual, cybersecurity and IP management best practices to secure registered IP and trade secrets.
India IP Helpdesk
This factsheet presents the most important elements to have in mind when protecting intellectual property for SMEs working in the ICT sector in India.
Latin America IP Helpdesk
Factsheet (8 pages)
Factsheet (8 pages)
South-East Asia IP Helpdesk
Explore our comprehensive Guide to 'IP protection in South-East Asia for the smart cities industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the sector effectively.
Explore our comprehensive Guide to 'IP protection in South-East Asia for the financial technologies industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the industry effectively.
E-Commerce
The internet has become a popular and easy channel for product distribution around the world. It has created a marketplace of around 3.400 million internet users in the world, and is still expanding. Apart from being a forum for legitimate vendors and original products, the internet is also used by illegal and unscrupulous businesses as a platform for the distribution of counterfeit goods which infringe intellectual property rights (IPR).
Africa IP Helpdesk
Nigeria - IP Case Study – Combating
counterfeiting in e-commerce platforms
Nigeria and South Africa – IP Case Study –
Retail IP asset commercialisation strategy
China IP Helpdesk
Beyond the avenues of online e-commerce and social media platforms, there has been a growing trend of counterfeiters making use of personal communication channels to affect their sales (such as mobile application software and Facebook pages).
The omnipresent nature of the Internet means that even EU SMEs operating exclusively in their home markets cannot ignore the risks that domain name infringement may pose to their business, even if these activities originate in China.
Latin America IP Helpdesk
Factsheet (8 pages)
South-East Asia IP Helpdesk
Explore our comprehensive Guide 'How to remove counterfeit goods from e-commerce sites in South-East Asia'. The guide equips businesses with essential insights for their IP enforcement and maximising their success in South-East Asia.
Trade Fairs & Brokerage Events
For companies considering moving into international markets, trade fairs and brokerage events are key channels to introduce their products to a new market, expand their visibility and customer base and seek partners for manufacturing, distribution and retail. For many European SMEs, exhibiting at a major trade fair may be the first step towards internationalisation. However, as well as providing business opportunities, trade fairs also pose risks for exhibitors by exposing new products, technology, designs and brands to those who would copy the efforts of others for their own financial gain. For this reason, companies should learn how to design their own IP protection strategy.
Trade Fairs
China IP Helpdesk
This guide aims to explain why evidence of IPR infringement is important, what can be used and how to effectively secure the evidence needed.
This guide provides a comprehensive overview to Intellectual Property (IP) strategy and protection before, during and after a trade fair or exhibition in China.
Latin America IP Helpdesk
Infographic (1 page)
South-East Asia IP Helpdesk
Explore our comprehensive Guide to 'Protecting your IP at trade fairs in SEA'. The guide equips businesses with essential insights for protecting their IP at trade fairs and maximising their success in South-East Asia.
Embark on a strategic journey into new markets with our 'Guide for partnering and matchmaking events in South-East Asia'. The guide equips businesses with strategic recommendations for IP protection when developing partnership in South-East Asia.
Green Tech
This section has materials about Green Tech
Green Tech
India IP Helpdesk
This factsheet highlights the most relevant IP-related aspects of the greentech and sustainability sector in India.
