The South-East Asia IP SME Helpdesk supports European Union (EU) and COSME small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
About us
Find more information about our team, our IP experts, partners, and frequently asked questions (FAQ)
Helpline
The South-East Asia IP SME Helpdesk is there to help you. Leave your question in the webform, contact us by phone or by e-mail and you will receive a response within 3 working days.
IP Tools
IP Helpdesk tools are free services designed to guide EU SMEs in IP related cost management and to assess IP management readiness and maturity.
Managing IP in South-East Asia
IP can be complex and difficult to understand. Use the links here to get an introduction to the various aspects of doing business that are closely linked to intellectual property.
Contacts
E-mail: question@southeastasia-iprhelpdesk.eu
Phone numbers:
Europe (Belgium): +32 2 663 30 51
South-East Asia (Vietnam): +84 28 38 25 81 16
Postal address:
South-East Asia IP SME Helpdesk
- European office: Place Communale d’Auderghem 8, Brussels, Belgium
- Deutsches Haus Ho Chi Minh City – 5th Floor, 33 Le Duan Blvd., Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
News Listing

Puma vs Puma case – Streaming password sharing
Recent case law from the General Court. The UKIPO guidelines on password sharing of online streaming services.
EISMEA and EPO Join Forces to Support Key Technologies
The European Patent Office (EPO) and the European Innovation Council and SMEs Executive Agency (EISMEA) have signed a letter of intent to ensure the right support for key technologies.
Just Published: Joint Report on EU Enforcement of Intellectual Property Rights
The European Union Intellectual Property Office (EUIPO) and Directorate-General for Taxation and Customs Union (DG TAXUD) jointly published a factual document “EU enforcement of intellectual property rights: Results at the EU border and in the EU internal market, 2021”.
Unitary Patent: Official Forms to Request Transitional Measures Are Now Available
Official forms relating to the early uptake of the Unitary Patent are now available on the European Patent Office (EPO) website.

Brazil deposits its adhesion to the Hague Agreement
Brazil deposited its adhesion to the Hague Agreement protocol for the International Registration of Industrial Designs

Iceland case – Louboutin and Amazon
The Grand Board of Appeal of the EUIPO issued the “Iceland” case ruling. The CJEU ruled on Amazon's liability in the Louboutin case.

Intellectual Property in major sports events
New monthly blog post on Intellectual Property Rights in major sports events.
Happy New Year 2023!
The India IP SME Helpdesk wishes to everyone a very happy 2023 and takes the opportunity to look back on the two years since its inception and all that has been accomplished!

McCain Case - Ericsson and Apple sign a global licence deal
Case law from the General Court and a legal dispute over 5G patents.

El Salvador and Guatemala implement HDB in TMclass
The National Center of Registries from El Salvador (CNR), and the Registry of Intellectual Property of Guatemala (RPI), have both implemented the Harmonise Database of goods and services (HDB) in TMclass.