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Guide for partnering and matchmaking events in South-East Asia

Details

Publication date
10 June 2021
Author
European Innovation Council and SMEs Executive Agency
Publication type
  • IP Guide

Description

Partnering with companies operating in the same sector and offering complementary, or even competing, products or services might be a winning strategy for Small and Medium Size Enterprises (SMEs) doing business in South-East Asia. Reliance on local culture and business customs of operating business channels often proves especially advantageous to smaller-sized foreign companies with limited or no experience in a new market. Finding the right partner can be a daunting task in any business relationship, but becomes even more so for SMEs looking to expand internationally. 

Files

10 JUNE 2021
Guide for partnering and matchmaking events in South-East Asia