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How to remove counterfeit goods from e-commerce sites in South-East Asia

Details

Publication date
16 January 2020
Author
European Innovation Council and SMEs Executive Agency
Publication type
  • IP Guide

Description

A growing middle class coupled with increasing internet access has led to fast-paced e-commerce growth in South-East Asia (SEA) in the past decades. The middle class population of ASEAN, according to expert estimates, may grow from 190 million in 2012 to 400 million in 20202. Additionally, there are approximately 200 million people in South-East Asia with access to the internet and this number is expected to grow three-fold by 2025. As a matter of fact, e-commerce sales in the region are expected to increase from USD5.5 billion (approx. EUR4.7 billion) in 2015 to USD88 billion (approx. EUR 7.5 billion) in 2025. Apart from being a forum for legitimate vendors and original products, the internet is also used by unscrupulous businesses as a platform for the distribution of counterfeit goods which infringe intellectual property rights (IPR).

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16 JANUARY 2020
How to remove counterfeit goods from e-commerce sites in South-East Asia