- Publication date
- 20 October 2023
- European Innovation Council and SMEs Executive Agency
- Publication type
With the rise and development of the Internet, using online channels has become a widespread option chosen by companies for marketing businesses and products. Some key benefits of using this channel are the ability to reach and measure potential customers on a global level, as well as operating costs and having quick access to different markets, among others.
Unsurprisingly, European SMEs seeking to expand their business towards the Latin American region consider the Internet as a preferential channel for doing so. With the Internet being such an easy way in for new products and services, it can also be used by forgers from all over the world as an instrument to sell counterfeit goods or commit any kind of Intellectual Property (IP) frauds. Within this context, protecting your Intellectual Property Rights (IPRs) online has become almost a necessity.