Bringing Powder to the People. The Strong IP Strategy of an Innovative Start-up in the Snowboarding Industry
The present case study traces the journey of ALLWINTER Ltd., a young, visionary company active in the fast-growing snowboarding industry aiming to expand their business and build up a strong IP portfolio. You will learn more about the different Intellectual Property Rights (IPRs) attached to marketing new products in this field, and which steps need to be taken especially with regard to patenting.
Licensing Out to China: The Case of Clean-Tech Company Orcan Energy
With electricity generation being one of the main sources of greenhouse gas emissions, the German SME Orcan Energy AG has entered the stage with a far-reaching vision: to make existing energy supply more efficient and sustainable, both in Europe and around the world. The present case study outlines how a licensing deal helped the company to scale up its technology and establish a market presence in China.
IP Sounds Good to Me. How a Small Spanish Company Revolutionised the Classical Music Market
NewMusicNow was founded in 2013 with the aim of providing musicians with a tool that improves the efficiency of their work and the quality of their performances. Since then, the company has been working intensively on the development of a “page-less scrolling“ technology, which is an App available at the Apple App Store. In the course of six years NewMusicNow worked intensively on the development of a proprietary technology seeking to further position themselves in the field by participating in national and international R&D projects, and developing an international business and intellectual property strategy.
Freedom to Operate. How a rather late identified third party patent almost killed an innovation project
Many sports, but also many work environments require protective clothing to prevent athletes or workers from severe injuries. However, due to the rigidness of the material often used for this kind of clothing, it can be rather uncomfortable to wear. This is what made Richard Palmer and Philip Green, both material scientists at the University Hertfordshire/UK and passionate snowboarders in their free time, think about developing a new material that would be flexible but stiffen on impact. The present case study highlights the importance of Freedom-to-Operate analyses by spotlighting Palmer’s and Green’s journey in developing and patenting this new material, which took a sudden and unexpected turn, when they found out that their initial invention had already been patented by someone else.