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Trade Marks


A trade mark is a sign used to distinguish the goods and services of one company from those of others in the market. A trade mark will grant you the exclusive right to use that particular sign in relation to certain categories of goods and services. Trade marks can consist of words, names, phrases, symbols, designs, images, distinctive features or a combination of these elements that can be represented graphically.

It has to be noted that the list of signs or elements that can be considered as trade marks in Europe (for example 3D shapes, colours, scents, holographic images) may vary from country to country. A trade mark can make a substantial difference with regard to a company’s market success. A good trade mark is a distinctive and yet memorable one.

Resources about trade marks

European IP Helpdesk

European IP Helpdesk Fact Sheet - Trademarks: The Face of Your Business
1 OCTOBER 2020
European IP Helpdesk - Guide to IP in Europe

China IP Helpdesk

1 OCTOBER 2020
China IP SME Helpdesk - Guide to Trade Mark Protection in China
1 OCTOBER 2020
China IP SME Helpdesk - How to internationally protect your trade mark through the Madrid system?

Latin America IP Helpdesk

28 JANUARY 2021
Latin America IP SME Helpdesk - Trade marks in Latin America in a Nutshell
28 JANUARY 2021
Latin America IP SME Helpdesk - Trade mark protection strategy in Latin America

South East Asia IP Helpdesk

1 OCTOBER 2020
South-East Asia IP SME Helpdesk - Guide to Trade Mark Protection in South-East Asia


Frequently Asked Questions

General information about trade marks

Trade mark application in different industries

Frequently Asked Questions

Check below our most frequently asked question for each regional IP Helpdesk.

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  • News article

On 10 March 2024, Member States of the European Free Trade Association – Iceland, Liechtenstein, Norway, and Switzerland – and the Republic of India signed a comprehensive Trade and Economic Partnership Agreement (TEPA).