Guide to Trade Mark Protection in India

Trade marks are the intellectual property rights which protect the brands, logos and other commercial signs which a business uses in the course of business to advertise, promote, or simply identify itself or its products to customers and the public at large. Trade marks are a strategic tool through which businesses can enhance their image, make their products stand out, and in general identify themselves in relation to their target customers. Protecting their brands with the use of the legal mechanisms afforded by trade mark registration should be an inherent and central part of any business’ strategy when internationalising: failing to do so may lead to competitors using these same signs, or confusingly similar ones, in order to attract unaware customers.