Licensing & other IP Agreements
Compared to tangible assets, intangible assets protected by IPRs offer a wider range of options when it comes to exploitation (e.g. assignment, licence or franchise). Get to know more about the options that SMEs may consider when exploiting their IPRs and the agreements that they need to do it.
Licensing

A good IP management strategy enhances the ability of the business to raise funding by managing the issues that affect valuations of IP assets.

Commercialisation is the process of turning products and services into a commercially viable value.

Different kinds of intellectual property – whether trademarks, patents, copyright, know-how or design – can be used and exploited in various settings and multiple ways.

IP Licensing in Latin America

FS Succeed in Latin America: What can IP do for my business?
Non-Disclosure Agreement

Tailoring contracts to suit your intellectual property rights (IPR) is an important way to ensure that your company’s specific intellectual property (IP) assets are adequately protected.

China, like most other countries, provides a legal framework for the protection for trade secrets, and the law provides for remedies in the event that your trade secrets are unlawfully disclosed.

IP can be transferred or licensed, offered to enter into cooperation agreements or contributed as capital in a joint venture.

FS Preliminary Contracts

Infographic (1 page)

Embark on a strategic journey into new markets with our Guide to 'Using contracts to protect your intellectual property'. The guide equips businesses with essential insights for protecting their IP with contracts and maximising their success in South-East Asia.
IP Commercialisation
Having a good idea is key, but it is not enough to succeed. You must also know how to exploit it in a smart, profitable and sustainable way. This section will focus on the most important aspects to identify, valuate and commercialise abroad.
IP Internationalisation

This guide offers a comparison between the IP systems in Europe and China.

Taking your business international can be quite challenging and may entail a number of risks, especially for Small and Medium-sized Enterprises (SMEs).

Commercialisation is the process of turning products and services into a commercially viable value.

Explore our guide 'How to internationally protect your trademark through the Madrid system?'. This guide provides an overview of the steps to take to protect your trademark across South-East Asia, China, India and Latin America in a cost effective way using the Madrid system.
Joining forces with the Latin America IP SME Helpdesk, European IP Helpdesk published a fact sheet "IP Systems Comparative: Brazil vs Europe" focusing on different aspects of intellectual property rights in Europe vs Brazil.
In collaboration with the Latin America IP SME Helpdesk, the European IP Helpdesk has published a fact sheet titled "IP Systems Comparative: Mexico vs Europe." This resource provides an in-depth comparison of various aspects of intellectual property rights between Europe and Mexico.
IP Valuation

FS Introduction to IP valuation

FS IP Due Diligence
IP Protection
Find the most relevant information concerning requirements, timing, costs and other key aspects to be born in mind when protecting your IP Rights abroad.
IP Searches & Tech Watch

The most common type of intellectual property right (IPR) is a trade mark. A trade mark is essential to all kinds of companies, whether you are a producer, distributor or service provider, as it allows clients to distinguish you from your competitors and builds the image and reputation of your brand

Intellectual property (IP) management is a key element in improving the competitiveness of any company.

How to conduct a patent search : the basics

A trade mark is a sign used by a person or a company in the course of business or trade to distinguish its goods or services from those of other traders.

An industrial design constitutes the ornamental or aesthetic aspect of an article. It may consist of three dimensional features, such as the shape of an article, or two dimensional features, such as patterns, lines or color.
IP Strategy

Filing proper intellectual property (IP) registrations before you start doing business in China is essential in order to protect your company’s intangible assets and provide the ground work in case you need to enforce your rights in China.

Explore our comprehensive Guide to 'Finding the Right Lawyer' which offers guidance to help European businesses select the right IP lawyer for effectively protecting and enforcing their IP while doing business in or with South-East Asia.

It is highly recommended that EU SMEs record their intellectual property in advance as the Chinese Customs is more likely to act to protect recorded IP.

When establishing business operations in China, finding local business partners and customers can be a major task. Foreign businesses should be aware that information on every company registered in China is publicly available.

Taking your business international can be quite challenging and may entail a number of risks, especially for Small and Medium-sized Enterprises (SMEs).

This document illustrates the usefulness of franchising a business model in India, and the key points to have in mind when it comes to IP management in this context.

Factsheet (8 pages)

Factsheet (8 pages)

Trade mark protection strategy in Latin America

Explore our comprehensive 'Guide to trademark protection in South-East Asia': covering trademark basics, registration processes, and enforcement mechanisms across South-East Asia. It's the key to safeguarding your assets effectively in the region.

Embark on a strategic journey into new markets with our Guide to 'Protection of online IPR in South-East Asia'. The guide equips businesses with essential insights for protecting their online IPR and maximising their success in South-East Asia.
Technology Transfer
Technology Transfer plays a relevant role in the growth of companies. It allows EU SMEs to find a way to exchange or acquire high-quality research and cutting-edge technology with outstanding research organisations.

China’s push for innovation and entrepreneurship has led to a significant improvement in IPR enforcement, however issues still remain, especially at the local level where IP awareness is not uniform.

IP can be transferred or licensed, offered to enter into cooperation agreements or contributed as capital in a joint venture.

Different kinds of intellectual property – whether trademarks, patents, copyright, know-how or design – can be used and exploited in various settings and multiple ways.

On the importance of well-drafted contracts when transferring technology to the Indian market.

Infographic (1 page)

Embark on a strategic journey into new markets with our 'Guide to Transfer of technology to South-East Asia'. The guide equips businesses with step by step instructions to protect their IP when transferring technology, maximising their success in South-East Asia.