How to protect your website in Latin America

With the rise and development of the Internet, using online channels has become a widespread option chosen by companies for marketing businesses and products. Key benefits of using this channel are the ability to reach and measure potential customers on a global level, low operating costs, and quick access to different markets, among others. Although the internet represents an easy gateway for European SMEs, it is also crucial for the success of the internationalisation process to properly protect the original and innovative elements of the website in the countries of interest. Those unique and distinctive elements differentiate your business from your competitors, giving you a competitive advantage in the countries of your interest. This guide aims to offer you some guidance on how to protect the different and innovative elements of your website, as well as provide you with some tips for avoiding infringing the rights of others.