An effective commercialisation strategy for SMEs can include different pathways: You can either go to market yourself or let someone else do it! Watch our short clip to learn how licensing might help you to turn your IP into profit.
It has been three years since the Paris Agreement of the United Nations has taken effect with the aim of substantially reducing the risks and effects of human-caused global warming. Yet, our environment is still paying the price for our collective overconsumption of energy and natural resources such as fossil fuels.
With electricity generation being one of the main sources of greenhouse gas emissions, the German SME Orcan Energy AG has entered the stage with a far-reaching vision: to make existing energy supply more efficient and sustainable, both in Europe and around the world. The present case study outlines how a licensing deal helped the company to scale up its technology and establish a market presence in China.
It takes a variety of different ingredients to prepare a good licence agreement. Each licence is unique, depending on the specific terms which are agreed. Take a peek into our cooking pot and learn more about key ingredients in a licence.