The China SME Helpdesk team proudly welcomes you to its blog, in which you will find updated information concerning Intellectual Property Rights in China, as well as other interesting information about SMEs, Internationalization, R&D or Innovation.
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China’s State Administration for Market Regulation (SAMR) officially issued the Regulation on the Protection of Trade Secrets, effective June 1, 2026. This article briefs the changes the Regulation brings, including a clearer definition of trade secrets and a framework for identifying infringements.

The Anti-Unfair Competition Law protects in some trademark infringement cases. In this article, Dr Jian Xu from Gowling WLG and the external expert at China IP SME Helpdesk explains what constitutes unfair competition behaviours and how to apply the Anti-Unfair Competition Law in trademark cases.

By summarising the several developments of the trademark regulations in 2025, in the article, Mr. Paolo Beconcini, the external expert at the China IP SME Helpdesk shared his views concerning foreign trademark rights in China in 2026.

In this article, Mr Toby Mak, the external expert at China IP SME Helpdesk, shared his own observations concerning the latest 2025 Draft Amendment to the Trademark Law that was submitted to the NPC Standing Committee.

In this article, Mr. Feng refers to a bad-faith trademark registration case to analyze the application of Article 15.2 of the Trademark Law in conjunction with the specific circumstances of the invalidation case.

The new scheme, established by Regulation (EU) 2023/2411, introduces EU-wide geographical-indication protection for craft and industrial products (CIGIs).

The amending of the Cybersecurity Law will take effect on January 1, 2026. In this article, Dr Leslie Xu, China IP SME Helpdesk external expert, is briefing us on the major amendments and consolidations.

Infringers are becoming more and more sophisticated and may no longer be simple copycats. In this article, our external expert Dr Jian Xu shares his expertise explaining that the profiles behind the “infringers” are critical to choosing the right enforcement strategy.

Въведение в China IP SME Helpdesk на български език.

Introducere în China IP SME Helpdesk în limba română.

Uvod u China IP SME Helpdesk na hrvatskom.

Inleiding tot China IP SME Helpdesk in het Nederlands.

Introduction au China IP SME Helpdesk en français.

Fighting against infringements that occur on e-commerce platforms or trade secret violations in China is quite challenging for EU SMEs. This article shares selected Supreme People’s Court-released typical cases concerning anti-unfair competition.

Úvod do China IP SME Helpdesk v češtině.

Predstavitev China IP SME Helpdesk v slovenščini.

In this article, Mr. Feng referring to some recent invalidation decisions made by the CNIPA, shared his analysis and practical advice on the matter of “obtaining registration by other improper means” and the application of this provision in practice, when the number of copied trademarks is small.

Einführung zum China IP SME Helpdesk auf Deutsch.

Wprowadzenie do China IP SME Helpdesk w języku polskim.

The third amendment to China’s Anti-Unfair Competition Law (AUCL) was released and will come into effect on 15 October 2025. With regards to IP, the AUCL regulates trade secret protection and IP matters related to unfair competition. Dr Xu comments on the newly revised AUCL.