Social media platforms have become an essential instrument for most small and medium enterprises (SMEs) to advertise and commercialise their products and services. Within the realm of social media intellectual property rights (IPRs) are very present. Consequently, SMEs and users should know how to use content on social media and to avoid IP infringement.
Nowadays, social media platforms are an essential instrument for many small and mediumsized enterprises (SMEs). They are an alternative to traditional advertising and have the advantage of gaining more visibility, launching more targeted advertisements, getting closer to consumers, and interacting with them. Moreover, companies/brands can produce entertaining, easy-to-grasp content, such as memes, video clips, pictures or short texts. This fact sheet will give an overview of the different IP rights involved on social media platforms.
Knowing what you can do with online content (and what you should avoid) will help you stay away from potential intellectual property (IP) infringement. The infographic spotlights key IP issues to keep in mind when engaging on social media.