Intellectual Property on Social Media Platforms : From A Company's Perspective

Nowadays, social media platforms are an essential instrument for many small and mediumsized enterprises (SMEs). They are an alternative to traditional advertising and have the advantage of gaining more visibility, launching more targeted advertisements, getting closer to consumers, and interacting with them. Moreover, companies/brands can produce entertaining, easy-to-grasp content, such as memes, video clips, pictures or short texts. This fact sheet will give an overview of the different IP rights involved on social media platforms.