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Trade Marks

Definition

A trade mark is a sign used to distinguish the goods and services of one company from those of others in the market. A trade mark will grant you the exclusive right to use that particular sign in relation to certain categories of goods and services. Trade marks can consist of words, names, phrases, symbols, designs, images, distinctive features or a combination of these elements that can be represented graphically.

It has to be noted that the list of signs or elements that can be considered as trade marks in Europe (for example 3D shapes, colours, scents, holographic images) may vary from country to country. A trade mark can make a substantial difference with regard to a company’s market success. A good trade mark is a distinctive and yet memorable one.

Resources about trade marks

European IP Helpdesk

European IP Helpdesk Fact Sheet - Trademarks: The Face of Your Business
English
(692.04 KB - PDF)
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European IP Helpdesk - Guide to IP in Europe
English
(1.79 MB - PDF)
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China IP Helpdesk

China IP SME Helpdesk - Guide to Trade Mark Protection in China
English
(1.81 MB - PDF)
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China IP SME Helpdesk - How to internationally protect your trade mark through the Madrid system?
English
(1.35 MB - PDF)
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Latin America IP Helpdesk

Latin America IP SME Helpdesk - Trade marks in Latin America in a Nutshell
English
(846.35 KB - PDF)
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Latin America IP SME Helpdesk - Trade mark protection strategy in Latin America
English
(1.98 MB - PDF)
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South East Asia IP Helpdesk

South-East Asia IP SME Helpdesk - Guide to Trade Mark Protection in South-East Asia
English
(1.18 MB - PDF)
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Frequently Asked Questions

General information about trade marks

Trade mark application in different industries

Frequently Asked Questions

Check below our most frequently asked question for each regional IP Helpdesk.

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