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Protecting intellectual property rights (IPR) through Chinese customs at the boarders is the key to the success of your overall IP protection in China.
![](/sites/default/files/styles/oe_theme_publication_thumbnail/public/2024-05/IP%20Strategy%20for%20European%20SMEs%20at%20Trade%20Fairs%20in%20China.png?itok=Z5V1HdFs)
This guide provides a comprehensive overview to Intellectual Property (IP) strategy and protection before, during and after a trade fair or exhibition in China.
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Trademarks allow customers to distinguish your products or services from those of your competitors, giving your SME the possibility to improve the marketing of its goods/services. Watch this short animation for a first introduction to the topic. For more, we recommend our fact sheet on the topic.
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International IP Helpdesks - First line Intellectual Property advice for SMEs
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When establishing business operations in China, finding local business partners and customers can be a major task. Foreign businesses should be aware that information on every company registered in China is publicly available.
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To acknowledge the special efforts and achievements made by the breeders in developing new varieties for agriculture, horticulture and forestry, the protection of NVP entitles the plant breeders the exclusive rights to use the variety for commercial use.
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Explore our comprehensive Guide to 'IP protection in South-East Asia for the financial technologies industry'. Covering IP basics related to the industry and case studies across South-East Asia, it’s the ultimate roadmap to safeguarding your IP in the industry effectively.
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Use this guide if you want to find out why IP is relevant for you in the context of doing business in Taiwan. It will provide you with IP Basics in Taiwan, a background to the legal framework, information on the usage of customs and what you could do if you want to enforce your rights.
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Use this guide if you want to find out why IP is relevant for you in the context of doing business in Hong Kong. It will provide you with IP Basics, a background to the legal framework, information on the usage of customs and what you could do if you want to enforce your rights.
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Thriving e-commerce growth in South-East Asia: how to protect your intellectual property?