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EU - From Lab to Market - Successful Technology Transfer Journeys - Case: Blubrake RECORDING

As part of our Technology Transfer IP Training series, we invite you here to case number 4, Blubrake from Italy. This event series is jointly organised by the EPO Academy and the European IP Helpdesk.

Each case study provides key takeaways for stakeholders in universities, other public research organisations and businesses. Overall, they demonstrate the importance of patents for technology transfer to start-ups, spin-offs and established companies.

  • intellectual property | technology transfer | cycling
  • Tuesday 13 September 2022, 10:30 - 12:00 (CEST)
  • Live streaming available

Files

  • 26 APRIL 2022
Cycling into the Future - EPO case Blubrake
English
(187.42 KB - PDF)
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Practical information

When
Tuesday 13 September 2022, 10:30 - 12:00 (CEST)
Languages
English
Organisers
European Innovation Council and SMEs Executive Agency
Website
RECORDING
Number of seats
1000 Participants
Entrance fee
This Webinar is offered free of charge

Description

Time: 10:30 am - 12:00 pm (CET – Central European Time UTC +1) - the webinar session will open 15 minutes before the official start

Host: European IP Helpdesk and EPO Academy

Expert: Technology Transfer Expert Massimiliano Granieri

Moderator: Stephanie Weber, Communication Manager, European IP Helpdesk

Level of Expertise: Intermediate

Case: Blubrake

The result of collaboration between a research team at the Politecnico di Milano and e-Novia, a deep-tech company creator, Blubrake was formed to commercialise an innovative e-bike ABS. In a market dominated by large and established international companies, patents were used to improve market penetration strategy and recognition. Initial patent applications for customised technology features and design were aimed at protecting the company's own unique selling proposition in the e-bike market

Cycling safely into the future:

  • Given the right conditions, for example proper training, talented researchers and inventors can also become good managers.
  • It is important for companies undergoing technology redesign and market customisation to align technology and patents. Protecting patents should be part of a continuous strategy, rather than a one-off exercise.
  • A well-defined collaboration framework agreement facilitates IP generation, reduces transaction costs and creates incentives for all partners.
  • IP protection is a key element of a variety of business models, including open-ended solutions, and allows you to keep control of your technology while collaborating with others.

Duration: 60 minutes (presentation) + 15 minutes (Q&As)

Fee: The webinar will be offered free of charge.

Assistance: For any technical assistance or questions, please contact the training team at: trainingatiprhelpdesk [dot] eu (training[at]iprhelpdesk[dot]eu)

From Lab to Market