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IP Helpdesk


Through contributions from experts within the IP field and the project team members, the South-East Asia IP SME Helpdesk blog discusses IP developments in South-east Asia and how these affect European companies. We provide practical information on how you can develop your business’ IP strategy with simple, cost-effective measures.

How to overcome a trademark refusal in Vietnam
  • News article

How to overcome a trademark refusal in Vietnam?

In the Global Innovation Index 2021 (a yearly report published by the World Intellectual Property Organization (WIPO) providing data, analysis, and trends related to innovation), Vietnam ranked 44th out of 132 countries and economies...

  • News article

Counterfeits in Indonesia and recommendations for brand owners

Indonesia is a promising market in the South-East Asian region, with a population of over 273 million, making it the fourth most populous country in the world . Being located near China – known as the world’s largest producer of counterfeits – Indonesia is one of the biggest destination markets...

  • News article

Counterfeit goods in South-East Asia: Saving money may risk your health

Over recent decades, counterfeiting has been causing serious harm, not only to the global economy but also to consumer health and safety. The huge, quickly generated profits made from illicit trading (comprising counterfeiting activities) has encouraged counterfeiters to find new ways to evade the..

World IP days
  • News article

Protecting SMEs: the drivers of global economic growth

Small and medium-sized enterprises (SMEs) play a pivotal role in driving economic growth across the globe, stimulating development, innovation, and competitiveness. According to the World Bank, in emerging markets SMEs generate 7 out of 10 jobs and contribute up to 40 % of national income.

  • News article

Trade mark search: Why it is important and how to conduct it properly

Trade marks (brands) represent one of the principal assets of a company. Trade mark is crucial to your success because it allows clients and consumers to easily identify and find products and services. Protection comes with a price, and startups and SMEs often have limited budgets.

  • News article

Online services of intellectual property offices in South-East Asia

Digitalisation has changed the way intellectual property (IP) offices operate, and made them more effective. During the Covid-19 pandemic, when many IP offices were physically closed, online systems played an essential role. Thanks to this, filing and processing services avoided disruption.