Unauthorised use of Trademarks in Mexico

TeleHolly is a Mexican television network broadcasting content as regards celebrities, music, television and entertainment in general. This company owns the well-known trade mark TeleHolly, registered in Mexico for entertainment, television programming and telecommunication services.

Septtris, a small Italian company specialised in organising all kinds of social and entertainment events, produced a series of videos and photos to promote their services in Mexico. The Italian company uploaded on their Facebook, Instagram and Twitter accounts a number of videos and photos of the parties they had organised, featuring interviews with the guests and participants. The interviewers were holding microphones with the distinctive TeleHolly logo, as if TeleHolly were covering the event. 

One month after broadcasting the campaign, Septtris received a very aggressive cease-and-desist letter (C&D) from TeleHolly, giving them 24 hours to remove said videos and images, and informing them that legal actions would be taken otherwise. The Mexican television company, rather than seeking economic compensation, was focused on repairing their corporate image.