Trademarks: The Face of Your Business

Trademarks might be one of the best-known Intellectual Property Rights (IPR). From a consumer perspective, consciously or unconsciously, we are all drawn by our favourite brands and the values associated with it. From a business perspective, your trademark is the face of your business. You should take great care in choosing, designing and protecting it, use it diligently in advertising, and monitor the market for any potential infringement.