Details
- Publication date
- 15 January 2025 (Last updated on: 15 January 2025)
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- Chile
- Publication type
- Case study
Description
ITalent, an AI-powered company, specializes in helping businesses find qualified talent faster.
Based in Slovenia, with operations in Chile, ITalent approached the Latin America IP SME Helpdesk after realizing that their existing word trade mark might be deemed generic. This concern arose from challenges in securing trade mark registration for the name “ITalent” as a word mark. Although their figurative logo was successfully registered, they sought further guidance on securing trade mark protection for their operations on both local and international level.

Files
Case Study - Trade mark Strategy and Rebranding in Chile