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Trade mark Strategy and Rebranding in Chile

Details

Publication date
15 January 2025 (Last updated on: 15 January 2025)
Author
European Innovation Council and SMEs Executive Agency
Country
Chile
Publication type
  • Case study

Description

ITalent, an AI-powered company, specializes in helping businesses find qualified talent faster.

Based in Slovenia, with operations in Chile, ITalent approached the Latin America IP SME Helpdesk after realizing that their existing word trade mark might be deemed generic. This concern arose from challenges in securing trade mark registration for the name “ITalent” as a word mark. Although their figurative logo was successfully registered, they sought further guidance on securing trade mark protection for their operations on both local and international level.

Files

  • 15 JANUARY 2025
Case Study - Trade mark Strategy and Rebranding in Chile