Details
- Publication date
- 15 January 2025 (Last updated on: 15 January 2025)
- Author
- European Innovation Council and SMEs Executive Agency
- Publication type
- Case study
Description
Gauntlet, a Greek SME with over 15 years of experience in Central America, specializes in hygiene products like disposable gloves for the healthcare industry, with a solid presence in countries such as Ecuador, Costa Rica, and Paraguay, expanded into Brazil in 2016, initially focusing on their healthcare products under the trade mark Gauntlet.
After an acquisition in 2018, Gauntlet became the owner of another brand “Superlime,” known for high-quality microfiber products. Recently, the company embarked on a rebranding initiative and decided to expand Superlime’s reach into Latin American markets.

Files
Case Study - Trade mark Protection in Latin America