Details
- Publication date
- 16 March 2022 (Last updated on: 16 March 2022)
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- Mexico
- Publication type
- Case study
Description
Boost2Party S.L. is a Spanish SME dedicated to online selling of costumes, accessories and party decorations. With their own online shop and running in 10 European countries, they decided on expanding to Latin America. First in their list was Mexico, and to save costs, they opted for using the online market platform, Amazon.
Following a similar IP strategy as in the EU, they applied for a trade mark in Mexico and extended their surveillance to this country. A couple of months after, they found on Amazon Mexico a list of counterfeit costumes and accessories that looked almost identical to theirs.
Files
Case Study - Taking down Counterfeit products on Amazon Mexico