Start with your Trade Mark

Founder and owner of German SME Natooke Ines Brunn wanted to promote biking in China and decided to set up a shop selling cool and colorful bikes. Natooke was the first store in China to build bespoke fixed gear bikes using bike parts from around the world, and aims to make biking hip and modern again. As a hip brand requires adequate trade mark protection, Ines shares her experiences in registering the trade mark and how this registration benefitted her business.