Details
- Publication date
- 15 January 2025 (Last updated on: 15 January 2025)
- Author
- European Innovation Council and SMEs Executive Agency
- Countries
- Brazil, Mexico
- Publication type
- Case study
Description
BellRing, a Czech Republic-based SME, is a digital assessment platform aimed at improving the assessment process in schools. After registering their trade mark in Czechia, the company set its sights on international expansion, focusing on Latin America. They were particularly interested in securing trade mark protection in Brazil and Mexico but were unsure if it would be possible due to a competitor from the Dominican Republic with a similar domain name and potentially an identical trade mark registration.
Files
Case Study - Rebranding for Brazil and Mexico