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Rebranding for Brazil and Mexico

Details

Publication date
15 January 2025 (Last updated on: 15 January 2025)
Author
European Innovation Council and SMEs Executive Agency
Countries
Brazil, Mexico
Publication type
  • Case study

Description

BellRing, a Czech Republic-based SME, is a digital assessment platform aimed at improving the assessment process in schools. After registering their trade mark in Czechia, the company set its sights on international expansion, focusing on Latin America. They were particularly interested in securing trade mark protection in Brazil and Mexico but were unsure if it would be possible due to a competitor from the Dominican Republic with a similar domain name and potentially an identical trade mark registration.

Files

  • 15 JANUARY 2025
Case Study - Rebranding for Brazil and Mexico