Details
- Publication date
- 20 December 2022
- Author
- European Innovation Council and SMEs Executive Agency
- Publication type
- Case study
Description
A Finnish SME specialising in the development of software solutions and provision of IT services has encountered success in the European market and saw great potential for the development of commercial activities in new countries. It therefore decided to attend several fairs to advertise their products and services to potential clients across the world. Seeing that there appeared to be great interest in their products and services from Indian companies who offered either to buy their products or to act as their resellers in India, the Finnish SME’s directors decided to conduct a market study dedicated to this country, which made a conclusive case favourable to an entry on the Indian market.

Files
Nice classification and coexistence agreement for trade mark registration in India