IP Licensing strategy to enter Indian markets

Insofar GmbH, a German SME, developed solar cells with high power generating capacity and decided to patent this technology strategically in countries with moderate to high sunlight supply, product demand, and manufacturing & supply ease. India being a market with great potential for this innovation, decided to secure patent protection in the territory and start the process of starting a business there. As they were developing their business plan for entry into the Indian market, they realised that they would need to create brand value to generate sales, or alternatively to enter into agreements with local businesses to commercialise their products. Since they did not have a trademark registration or an industrial setup to use their technology, they decided to consult an IP expert.