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IP considerations for the food and beverage industry


Publication date
11 June 2021
European Innovation Council and SMEs Executive Agency
Publication type
  • IP Guide


South-East Asia is home to more than 600 million people. It is the third largest market in the world, with ten countries integrated in a common market under the ASEAN Economic Community (AEC). South-East Asia also has high economic growth between 3-10 percent per annum. The growth of these emerging economies is driven primarily by consumption, due to the large population and a growing middle-class. With higher disposable incomes, today’s consumers in South-East Asia are seeking healthier food and beverage choices. They tend to look for higher quality products, including those imported from overseas. This has opened up a range of attractive opportunities for European SMEs to tap into the consumption market of such a large region. While this is a golden opportunity for European players in the Food and Beverage (F&B) industry, diversity and regulatory affairs are key challenges in various local markets. South-East Asia has a wide mix of cultures, religions, customs, culinary preferences, and demographics that greatly impacts the F&B sector. For example, Indonesia and Malaysia have large Muslim populations, which could provide many business opportunities for halal-certified F&B products manufactured in Europe. Conversely, there are limited opportunities for imported wines and spirits in Indonesia and Malaysia due to the religious limitations on alcohol consumption. Generally, for European SMEs seeking to grow and expand their global reach, the South-East Asian market provides the perfect opportunity.


11 JUNE 2021
IP considerations for the food and beverage industry