- Publication date
- 10 January 2017
- European Innovation Council and SMEs Executive Agency
- Publication type
This animated clip focuses on the commercialisation of Intellectual Property (IP) providing businesses and SMEs with useful insights into the process and challenges of bringing their intellectual assets to market. Besides stressing the significance of a smart IP strategy, the clip outlines the necessary steps towards smart IP management and introduces some of the tools available for IP protection and commercialisation.