Skip to main content
European Commission logo
IP Helpdesk
General publications

How to secure effective evidence of IP infringement in South-East Asia

Details

Publication date
26 July 2021
Author
European Innovation Council and SMEs Executive Agency
Publication type
  • IP Guide

Description

Piracy, counterfeiting, infringement, copying, stealing, reproducing, replicating, call it any name you want, this is one of those crimes every successful business fears. The ramifications can be significantly detrimental and costly to the survival of businesses. Companies that have spent valuable time and resources building a strong brand or to innovate can have their reputation eroded in a matter of months. With the Internet, social media, e-commerce and through online marketplaces, piracy and counterfeit sales can reach a worldwide audience so much more quickly. Negative product reviews, complaints, confusion between genuine and fake goods have also made the process of brand erosion more devastating than ever. Even when it is obvious that the product is a knock off, the desirability of products bearing that brand may diminish and hence the value of the brand may quickly crumble. In light of the above, it is crucial to equip businesses with information on how to gather evidence of infringement of their intellectual property rights (IPRs) in order to effectively enforce their IPRs in the countries where infringement takes place. As evidence is usually one of the key points to a successful enforcement of businesses’ IPRs, businesses should take care to ensure that adequate resources are spent on gathering valid evidence of IPR infringement, when the circumstances call for the same.

Files

26 JULY 2021
How to secure effective evidence of IP infringement in South-East Asia