Guide to IPR Protection in China for the Gaming Industry

While China’s gaming market can offer business opportunities, intellectual property rights (IPR) infringements still pose challenges to many SMEs entering China’s market. IPR infringements in the gaming industry can result in considerable financial losses to game developers. A well-designed IP protection strategy can often make the difference of whether a company succeeds or fails at the highly competitive gaming market. This guide is for European SMEs active in the gaming industry, providing an overview of IP protection related to games and game developing. It helps SMEs understand the legal issues concerning IP protection, they may encounter when seeking success in China and gives practical tips on designing a comprehensive IP strategy.