Details
- Publication date
- 15 September 2022 (Last updated on: 15 November 2022)
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- Colombia
- Publication type
- Case study
Description
Esprimere, an Italian coffee shop, has registered their trade mark ‘PronTissimo’ (word mark) and their logo (figurative mark) with their national IP office. The company contacted local IP lawyers from Mexico, Venezuela and Colombia, since they are planning to expand to these three countries. Consequently, they applied for the registration of both trade marks in all three countries.
Files
Case study - Franchise protection in Colombia