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F&B Counterfeits

Details

Publication date
20 April 2021
Author
European Innovation Council and SMEs Executive Agency
Country
China
Publication type
  • Case study

Description

An Italian tourist stumbled upon a large flagship store of his favourite Italian F&B brand X when visiting Beijing. He took many pictures and once back in Italy, he congratulated a friend of his who was an employee of the company X. That’s how X learned about the unauthorised establishment of a flagship store in the center of Beijing.

Files

20 APRIL 2021
Case study - F&B Counterfeits