Details
- Publication date
- 20 April 2021
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- China
- Publication type
- Case study
Description
An Italian tourist stumbled upon a large flagship store of his favourite Italian F&B brand X when visiting Beijing. He took many pictures and once back in Italy, he congratulated a friend of his who was an employee of the company X. That’s how X learned about the unauthorised establishment of a flagship store in the center of Beijing.
Files
Case study - F&B Counterfeits