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A failed business mission to Brazil

Details

Publication date
15 January 2025 (Last updated on: 15 January 2025)
Author
European Innovation Council and SMEs Executive Agency
Country
Brazil
Publication type
  • Case study

Description

PAS, a software association in Poland, organized a mission to Brazil for Polish SMEs interested in expanding into the Brazilian market. Ten SMEs from the association joined a trade event focused Software in Rio de Janeiro. 

During this event, all companies had a common booth where they engaged with Brazilian companies, presenting their innovative ideas and business propositions, with the goal of forming partnerships. 

One year after the event, the Polish companies discovered that most Brazilian businesses with whom they had made business deals were unresponsive. Moreover, some companies found that their trade marks had been registered in Brazil by local entities who had copied their names during the event, and were now demanding payment to release the rights.

Files

  • 15 JANUARY 2025
Case Study - A failed business mission to Brazil