Copyright protection of marketing videos on e-commerce platforms

A Slovenian manufacturer of toys and accessories for pets decided to invest in a social media campaign to increase market visibility. During this process, the SME found some sellers on China’s major e-commerce platforms selling copies of the SME’s products using the SME’s trade mark, same designs and even the same Tik Tok videos with Chinese language subtitles as promotional material. The SME decided to take actions against the infringers to protect their future chances on the China market.