Details
- Publication date
- 8 April 2021
- Author
- European Innovation Council and SMEs Executive Agency
- Country
- China
- Publication type
- Case study
Description
A British SME with a registered trade mark in China found several counterfeits of its products on a popular e-commerce platform. Before starting a take-down action, the Helpdesk recommended to proceed with a search for basic information from the Chinese company infringing their rights. The Chinese company had an offline shop in a popular market in Guangzhou where the EU SME sent an investigator to collect further evidences of trade mark infringement.
Files
Case study - Apparel - Manufacturing and Sales