Action against Counterfeits

Secto Design, a Finnish SME didn’t plan to market its product in China, the SME initially didn’t register its intellectual property rights in China. Yet, at a certain point it found that over 90% of the products infringing their IP rights originated from China. Most of the infringing goods were found on e-commerce websites, including western websites like Amazon, as well as Chinese e-commerce platforms like Alibaba.