What can intellectual property rights (IPR) do for my company when expanding to new markets? A perspective from Africa, China, India, LA and SEA

The International IP SME Helpdesks in collaboration with the Enterprise European Network (EEN) will host a series of training sessions to provide European SMEs and stakeholder actors with an overview of the relevance of IPRs for a variety of sector and relevant IP clauses, with special focus on the most remarkable particularities of Africa, China, India, Latin America and South-East Asia.

In this session, we will address how to use IP rights to negotiate and establish agreements with other companies, provide tips for commercial agreements in which IP plays a fundamental role, and discuss strategies to protect your commercial interests against violations and imitations, offering a global overview. 

• Main attractions of your product/service (technical solutions, design and name)

• Agency, distribution, and license agreements

• IP rights registration

Who should attend?

European Entrepreneurs, innovators, and business executives who are seeking to gain comprehensive knowledge about internationalisation and the role of Intellectual property rights in the most commonly used commercial agreements in an internationalisation process.