Webinar | Understanding IP in China: Overview of IP Landscape

Over the past years, IP rules and laws in China have drastically changed as IP has played an increasingly important role in business. When internationalising to China, IP should be a key consideration for European SMEs as it guarantees their competitiveness. 

During the training, the Helpdesk IP Business Advisor will introduce the IP landscape in China, and the main IP concerns SMEs face in China. In addition, different case studies will be presented to illustrate the most common IP issues that European SMEs may face in China. The training will include a quiz before and after the training. At the end of the training, there will be a Q&A session where participants can pose questions to the speaker.