Webinar | IP Rights protection in China with best practices

Effective protection and enforcement of intellectual property rights is critical for China’s successful transition to an innovation-driven economy, and this has created a strong impetus for sustained progress in this area. China’s IP protection regime has developed rapidly since the country joined the World Trade Organization in 2001, and its IP laws are now generally in line with international standards.

Foreign companies continue to express concerns with respect to bad-faith trademark registration, counterfeit products, and other types of infringements, all of which can have serious consequences on a company's ability to successfully use their IP as a source of competitive edge, whether it be in the form of technical solutions, innovative designs, brand recognition, or technical and management know-how.

Event Details

Date: 3^rd April, Wednesday

Location: Online via Zoom

Agenda (CEST)

9:00 – 9:10  Opening remarks

                    by Jan Sitar, the Economic Counsellor at the Embassy of the Republic of Slovenia in Beijing

9:10 – 9:15  Introduction of the China IP SME Helpdesk

                     by Helika Juergenson, Project Manager at China IP SME Helpdesk

9:15 – 10:00 Presentation on "IP protection in China: best practices for SMEs"

                     by Lisa Lu,  IP Business Advisor at China IP SME Helpdesk

10:00 – 10:30 Panel discussion and a Q&A

                      by Albert Tsui,  AnJie Broad Law Firm