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IP Helpdesk
Training and workshops

Webinar | How to Protect IP During Marketing

EUCCC Nanjing and Shenyang Chapter as well as China IP SME Helpdesk jointly organize the webinar on “How to protect IP during marketing” to provide SMEs with the tools for designing an appropriate IP strategy to support their marketing campaigns.

A well-executed marketing campaign allows SMEs to promote their products and increase trust in their brand resulting in the expansion of their customer base. A lot of money, time and effort goes into designing, managing and executing various marketing activities, with the hope of reaping hefty returns on these investments. IP protection is crucial to a successful marketing campaign, since neglecting IP can result in the ultimate failure of SMEs’ marketing activities. For example, an unprotected trade mark can lead to copycats exploiting SMEs’ marketing efforts by copying or stealing their trade mark. Additionally, it can be detrimental to a marketing campaign if someone uses identical or similar marketing materials for similar products. Thus, SMEs should pay attention to IP protection when marketing their products in China.

  • intellectual property
  • Thursday 25 March 2021, 15:00 - 16:00 (CET)
  • Live streaming available

Practical information

Thursday 25 March 2021, 15:00 - 16:00 (CET)
Event Info @ EUCCC website