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Training and workshops

Webinar | Get ready for the show - Trade fairs in China

The EU SME Centre host the webinar 'Get Ready for the Show | Preparation to Trade Fairs in China' on 15 July. Our IP Business Advisor will share his expertise in IP protection at trade fair.

Acting as gateways to the Chinese market, trade fairs provide European SMEs with an effective marketing tool to use in their internationalisation campaigns. But to fully reap the benefits fairs have to offer, SMEs must be aware of the risks associated with exhibiting, such as an inadequate preparation for the event and poor follow up, an incomplete plan for IPR protection, or even the wrong selection of the exhibition to attend. Considering the efforts associated with participating in trade fairs in China, it is crucial that SMEs become aware of these risks and respond accordingly through the implementation of dedicated strategies.


As part of the programme of the European SME Pavilion that the EU SME Centre is organising for the upcoming China International Industry Fair (CIIF) in September 2021 (Shanghai), we will be hosting the webinar 'Get Ready for the Show | Preparation to Trade Fairs in China'. 

  • intellectual property | fair trade
  • Thursday 15 July 2021, 10:00 - 11:00 (CEST)
  • Live streaming available

Practical information

Thursday 15 July 2021, 10:00 - 11:00 (CEST)
EUSME Centre/China IP SME Helpdesk
EU SME Centre