In partnership with JD.com, CBBC and China IPR SME Helpdesk will co-host an IP webinar on Monday,16 November, 2020, with a view to improve the understanding of SMEs on online IP enforcement on Chinese E-commerce platforms. This webinar aims to support SMEs to utilise JD.com’s brand protection system, fighting against IP infringement on the platform, and also understand how technology empowers IP protection and business growth.
- intellectual property
- Monday 16 November 2020, 17:00 - 18:45 (CET)
- Live streaming available
Practical information
- When
- Monday 16 November 2020, 17:00 - 18:45 (CET)
- Languages
- English
- Organisers
- CBBC / JD.com / China IPR SME Helpdesk
- Website
- Registration link
Description
- Date: Monday 16th November 2020
- Time: 17:00 – 18:45 Beijing Time （09:00 – 10:45 UK 10:00 – 11:45 Europe）
- Language: English
- Venue: ZOOM webinar platform
Agenda (China Time):
17:00 – 17:15 Opening speech from CBBC and China IPR SME Helpdesk
Ms. Yuan Yuan, Director, Business Environment, CBBC
Ms. Jennifer Cao, Project Officer, China IPR SME Helpdesk
17:15 – 17:35 China's E-commerce IP policy and the Role of New Technologies,
Mr. Matias Zubimendi, IP Business Advisor, China IPR SME Helpdesk
17:35 – 17:55 How to use technology to protect brands on JD.com
Mr. Wu Di, Brand Protection Adviser, JD.com
17:55 – 18:15 Cross-border Retail Solutions: Growing Business to China
Ms. Yolanda Yin, Business Development Manager, JD.com
one more speaker from JD.com TBC
18:15 – 18:40 Q&A
18:40 – 18:45 Closing remarks
Speakers:
Mr. Matias Zubimendi, IP Business Advisor at China IPR SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.
Mr. Wu Di, Brand Protection Adviser at JD.com
Mr. Wu Di is the Brand Protection Adviser at JD.com, and he is mainly in charge of counterfeit issues on JD.com. Before joining JD.com, he worked for Sinofaith, one of the largest IPR service providers in China. He had five years’ experience in anti-counterfeiting and providing anti-counterfeit solutions to a variety of right owners.
Ms. Yolanda Yin, Business Development Manager, JD.com
Ms. Yolanda Yin supports worldwide business development of JD.com. Yolanda speaks four languages: Chinese, English, Spanish and Italian. Thanks to her experience of studying and living in Europe, she has a deep understanding of European culture. Yolanda worked in the field of marketing and branding for years, and now she is dedicated to bringing new overseas brands to the platform of JD Worldwide. Yolanda received her bachelor’s degree in Spanish Language and Literature from Beijing Foreign Studies University, and studied marketing in Autonomous University of Madrid in Spain.
