Understanding Connectivity Issues Between Europe and China

Understanding connectivity issues in China and Asia is crucial for European companies. The complex landscape of regulatory, technical, and cultural differences between Europe and China makes these issues difficult to navigate. By understanding and addressing connectivity issues in services such as Internet licensing, cloud computing, SASE, cybersecurity, and data connectivity, companies can establish a strong presence in the region and remain in compliance with the regulations. In turn, this presence can contribute to foster successful international communication and collaboration.

On 21 February 2024, the EU SME Center is organising a webinar to delve into this topic with expert Serve Bunnik, Product Director & Deputy Director of European Operations with CITIC Telecom CPC. This event, to be held in English, is free of charge and open to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme.

Agenda (Brussels Time)
9:00 – 9:10: Opening remarks
Sara Medina, EU SME Centre
Federica Decurtis, IP SME Helpdesk

9:10 – 10:00: Keynote presentation by Mr Serve Bunnik, covering the following topics:
Connectivity service environment and international communication differences: Internet and ICP licenses, public and private clouds, etc.
China Office 365 vs. Global Office 365 (SASE).
Compliance requirements for European SMEs: cross-border data connectivity L2; differences between China and Greater China (Hong Kong and Macau), etc.
Cultural and linguistic challenges.

10:00 – 10:30: Q&A session