Training | IP Protection at Trade Fair

After China abandoned its draconian Zero-COVID policy, trade fairs are back with no restrictions attracting many European SMEs. While trade fairs are an excellent means to promote SMEs’ products and find business partners, there are also many IP risks involved, especially when the SMEs have not yet taken any steps to protect their IP in China.

During this training, the China IP SME Helpdesk IP Business Advisor will explain how to design a comprehensive IP strategy for attending trade fairs offering tips and expert advice to SMEs. The training seminar will include a Q&A session at the end of the event allowing attendees to pose questions to the speaker.