Seminar on opportunities for EU SMEs to leverage intellectual property rights for business growth in Kenya and abroad

Event Details:

• Date: 17 October 2023
• Time: 10:00 AM - 13:30 PM (EAT)
• Type: Hybrid
• Registration: Registration link
• Programme: Agenda

Intellectual property rights risk being regarded as complicated and incidental to modern-day businesses, yet they can play a pivotal role in safeguarding and enhancing business growth. Therefore, the seminar will demystify the nature of intellectual property rights through interactive discussions with the participants and demonstrate, through practical examples, how intellectual property rights are essential business tools, especially for EU SMEs and other businesses, as they navigate the business landscape in Kenya and other foreign territories.

This seminar will also provide a valuable platform for EU SMEs, business experts and decision-makers, in-house legal advisers, corporate counsel, and intellectual property professionals to engage in interactive discussions on strategies for the internationalization of businesses in foreign markets.

Exciting case studies will be discussed to demonstrate how other EU companies have successfully leveraged intellectual property rights to expand their market reach.  

During our networking sessions, the seminar will also provide an excellent opportunity for onsite participants to connect with other professionals, potential partners, and industry leaders, as well as to engage with business and intellectual property and experts who will be able to address first-hand, questions on business expansion and intellectual rights protection and enforcement in Kenya and other non-EU territories.

Whether you plan to attend in person at the venue or virtually online, we encourage you to take advantage of this opportunity to learn from experienced professionals, gain valuable insights, and forge new connections.