Navigating China: Business and IP Best Practices

The purpose is to provide Portuguese and European SMEs with key information on navigating China’s complex landscape confidently. This includes incorporating best practices for market entry, with an emphasis on the importance of conducting due diligence on Chinese partners and crafting a robust IP strategy. These measures ensure that businesses are secure and poised for success in the world’s second-largest economy.

The webinar will feature Mr. Bernando Mendia, Secretary General of the Portugal-China Chamber of Commerce and Industry, and Mr. Mário Ferreira, Director for South China at AICEP Portugal Global, who will emphasize the support that the CCILC and AICEP provide to Portuguese SMEs in the Chinese market. Additionally, Mr. Petino, Business Advisor at the EU SME Centre, and Mr. Charles Feng, Head of the International Business Development Department and Senior Partner at Tahota (Beijing) Law Firm, will jointly guide Portuguese and European SMEs on succeeding in the complex Chinese market by offering both business and IP best practices.

Agenda:

10:00 - 10:10     Introduction of the China IP SME Helpdesk and Interactive Quiz on IP

Mr. Giacomo Pozzi, Project Executive China IP SME Helpdesk

10:10 - 10:15     Introduction of the Portugal-China Chamber of Commerce and Industry

Mr. Bernardo Mendia, Secretery General CCILC

10:15 – 10:20    Introduction of AICEP Portugal Global

Mr. Mário Ferreira, Director for South China AICEP

10:20 - 10:40     China Market Entry Best Practices

Mr. Alessio Petino, Business Advisor, EU SME Centre

10:40-11:00       Intellectual Property Best Practices in China

Mr. Charles Feng, Lawyer and China IP Expert

11:00 -11:15 Q&A Session

Mr. Alessio Petino & Mr. Charles Feng