IP'spresso: Your IP Rights in Asia - the regional challenges of China and South-East Asia

Entering the Asia market is a great investment for your business and protecting (and sometimes enforcing) your Intellectual Property Rights (IPR) is indispensable. When protected, your unique creations and innovations are the most important asset of your business that will set you apart from competition. 

During this episode, IP experts will sit down and chat about what business owners should know before entering the Chinese and South Est Asia markets and the distinction between the two regions. We will go over best practices, jargon free, as well as things to look out for, important processes, and what happens if there’s an infringement. You will leave the conversation feeling like all your doubts, concerns, and fears were addressed and you will be ready to take your business to the next step. 

So grab a cup of coffee and join us for this edition of IP’spresso!